Master the inner game
Nick Goodin Nick Goodin

Master the inner game

Most leaders focus on strategy, metrics, and performance. But the real game is being played somewhere deeper—inside the emotions, trust, and mindsets that fuel every conversation, decision, and team dynamic. Emotional intelligence isn’t just a leadership advantage anymore. It’s the skill that separates managers from transformational leaders—and it’s more trainable than you think.

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Spatial storytelling
Nick Goodin Nick Goodin

Spatial storytelling

You’re telling a story—before you ever say a word. Every environment you create, from a meeting room to a storefront, is shaping how people feel, what they remember, and whether they trust you. The question isn’t are you telling a story? The question is: do you know what story they’re hearing?

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Exits define culture
Nick Goodin Nick Goodin

Exits define culture

When someone leaves your company, they walk out with a story. Not just about why—but about how. And whether that story is one of clarity, care, and respect—or confusion, fear, and silence—is entirely up to you. This isn’t about perfection. It’s about responsibility. It’s about leading in the moment when it would be easier to avoid, to rush, or to outsource. It’s about making sure that the people who helped build your company—even if only for a season—are treated like humans, not problems. Because how someone leaves your company doesn’t just reveal your culture. It is your culture.

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Filters of meaning
Nick Goodin Nick Goodin

Filters of meaning

You’re not just a speaker or a listener. You’re a meaning-maker. Every interaction—every conversation, silence, glance—is shaped by filters: memory, emotion, identity, language, and culture. We don’t receive meaning. We build it. And most of the time, we’re doing it unconsciously. When you start to see those filters—for yourself and for others—you gain the ability to connect in a way that’s deeper, clearer, and more human.

If you’ve ever felt misunderstood, or wanted to understand someone else more fully—start here.

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Expired belief
Nick Goodin Nick Goodin

Expired belief

We don’t always cling to beliefs because they’re right. We cling to them because they made us feel valuable. For years, I believed that if I did it myself, it would be special. That belief built trust, loyalty—and eventually, burnout.

The hardest beliefs to release aren’t the ones that are wrong. They’re the ones that used to be right. Sometimes the real work isn’t learning something new. It’s being honest enough to unlearn something old. And growth doesn’t always come from pushing harder. Sometimes, it starts with putting something down.

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Listening deficiency
Nick Goodin Nick Goodin

Listening deficiency

We don’t have a speaking problem in leadership—we have a listening deficiency.

Most teams aren’t starving for more direction. They’re starving to be understood.
But in a culture of constant pings, pressure to perform, and meetings filled with half-attention, even the most well-intentioned leaders unintentionally drown out the very voices they need to hear.

The cost? Innovation stalls. Trust erodes. And people check out—not loudly, but quietly.

Real leadership starts when you stop trying to impress and start creating space.
Because the most powerful leaders don’t always have the best ideas.
They ask the best questions—and listen deeply enough to change what gets said next.

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More than words
Nick Goodin Nick Goodin

More than words

Most people think communication is about what you say.
But your tone? It’s saying everything—before your words even land.

Tone is what makes people feel safe, inspired, dismissed, or on edge—long before their brain has a chance to process your actual message. It’s not a detail. It’s the delivery mechanism. And when it’s off, even the most thoughtful words can fall flat or worse, trigger distrust.

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Leadership boundary
Nick Goodin Nick Goodin

Leadership boundary

What separates great leaders from those who hesitate? It’s not just talent or intelligence—it’s their ability to make decisions at the edge of uncertainty. Years ago, my mentor shared a powerful insight that reshaped how I see leadership: Your ability to lead is directly tied to your willingness to take risks.

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Unconscious sabotage
Nick Goodin Nick Goodin

Unconscious sabotage

The hardest leadership lesson? Realizing that your biggest obstacle might be... you.

Your leadership is a direct reflection of your self-awareness. If you’re stressed, overwhelmed, or feeling like your team isn’t reaching its full potential, there’s a reason for that. And it starts within.The hardest leadership lesson? Realizing that your biggest obstacle might be... you.

Your leadership is a direct reflection of your self-awareness. If you’re stressed, overwhelmed, or feeling like your team isn’t reaching its full potential, there’s a reason for that. And it starts within

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Human expert
Nick Goodin Nick Goodin

Human expert

The best leaders don’t just build products or strategies—they build people. Understanding human behavior, motivation, and trust is the key to leading high-performing teams. In this blog, we explore the fundamental skills of a Human Expert, the leader who can turn fear into confidence, conflict into collaboration, and individuals into a team that thrives.

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Life sentence
Nick Goodin Nick Goodin

Life sentence

Ever feel like no matter how much you achieve, something still feels off?

You might be living under a life sentence—a hidden belief that’s been running the show without you even realizing it. These beliefs aren’t always negative. Sometimes, they come from success, from always being the overachiever, the responsible one, or the fixer.

But at some point, they stop serving us.

So, where do these hidden beliefs originate from? How do they influence your decisions? And how can you rewrite them to live a life that truly resonates with you?

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Altruistic heart
Nick Goodin Nick Goodin

Altruistic heart

Looking back, the most pivotal moments in my life—the unexpected opportunities, the connections that changed everything—were all preceded by a season of generosity. Not forced, not transactional, but a natural outflow of deep gratitude. In this blog, I break down the science and stories behind why gratitude and generosity create a cycle of transformation—and how you can tap into it.

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First things first
Nick Goodin Nick Goodin

First things first

What if the way you've been thinking about a problem is holding you back? Sometimes, the key to innovation isn’t working harder—it’s thinking differently. The world’s greatest problem solvers don’t rely on assumptions. They strip challenges down to their fundamental truths and rebuild from the ground up.

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Subatomic elegance
Nick Goodin Nick Goodin

Subatomic elegance

Ever wonder why some products, experiences, and ideas feel so seamless, while others are clunky and overcomplicated? The answer lies in Subatomic Elegance—a principle where hidden complexity gives rise to effortless simplicity. This article dives into the frameworks that make it possible, from First Principles Thinking to Systems Thinking, and how you can apply them to your own work.

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Less is more
Nick Goodin Nick Goodin

Less is more

Antoine de Saint-Exupéry spent his life pursuing one thing: simplicity. As a writer, aviator, and thinker, he understood that adding more doesn’t always make things better—removing the excess does.

Yet, despite history proving that simplicity wins, we still chase complexity. Whether it’s in business, design, or daily decisions, we tend to make things harder than they need to be. Why do we do this? And how can we break the habit?

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Imagination amplifier
Nick Goodin Nick Goodin

Imagination amplifier

Your imagination is required now more than ever.

AI can analyze, predict, and even create—but it can’t dream like you can. As technology accelerates, imagination isn’t becoming obsolete—it’s becoming the most valuable skill of all. The best ideas, the boldest innovations, and the breakthroughs that reshape the world don’t come from algorithms. They come from human minds willing to think beyond the possible.

In a world where AI can generate, your imagination amplifies. The future isn’t just automated—it’s imagined.

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Break the system
Nick Goodin Nick Goodin

Break the system

In storytelling and in my mythology every hero faces a moment where they realize the world they know isn’t working. The patterns they followed no longer serve them. To move forward, they must step outside the system—see it for what it is—and rewrite the rules.

Your life is built on systems—whether you realize it or not. Every habit, routine, and belief you hold is part of a structure producing the results you see. So, if you’re stuck, if you’re frustrated, if life isn’t working the way you want… maybe it’s not you that’s broken. Maybe it’s the system.

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You’re wrong
Nick Goodin Nick Goodin

You’re wrong

What if your need to be right is holding you back more than you realize?

We love the feeling of certainty—it gives us control, validation, even a hit of dopamine. But clinging too tightly to our beliefs can limit our relationships, creativity, and growth. The smartest thinkers and most successful innovators aren’t the ones who are always right; they’re the ones willing to challenge their own certainty.

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Just words
Nick Goodin Nick Goodin

Just words

What if the words you use every day are quietly shaping your future? Not just in big, life-or-death moments, but in the smallest, most mundane thoughts. “I’m just not good at this.” “It’s hard.” “I don’t know how.” What if shifting your language could change everything?

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Narrative brain
Nick Goodin Nick Goodin

Narrative brain

You might not think of yourself as a storyteller, but your brain is crafting narratives all the time. Some of them are empowering. Others? Not so much. The stories we inherit, repeat, and believe shape our reality in ways we don’t always realize. What if you could rewrite those stories to align with the future you actually want?

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